Are you starting a personal blog, a website for your business or working in a company that is? then you must make sure of having the following Google’s tools properly installed and well functioning in order to get the best performance possible.

1. Google Analytics

Google Analytics from Google’s tools

In our digital days, the importance of data to a business/website is absolutely the key to its success. Actually, without proper tracking of website traffic, a business is literally going nowhere, especially when it comes to how to optimize the website and make full use of it and also how to manage the data and take action upon it.

It doesn’t matter if your website is built as a personal blog, news portal, business or corporate platform, ecommerce store, Google Analytics is considered a must-have tool for every website. The more effectiently you use this highly powerful Google tool, the bigger are the results you will get.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website’s content, user experience and optimization for better online sales.

Among several features in Google Analytics, I trust the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data demonstrated, you can find out if your marketing efforts were rewarded and how much. This can provide a solid reference for your next decision making in enhancing your website performance.

Google Analytics - Channel Grouping
Google Analytics – Channel Grouping from Google’s tools

Source and medium data from Google Analytics
Google Analytics – Source & Medium view

2. Google Data Studio

Google Data Studio logo
Google Data Studio from Google’s tools

I know for sure that for beginners, this could be overwhelming especially by the amount of data shown in Google Analytics. Honestly, sometimes you just need a simple report with chart, graph in order to summarize the performance of your website.

That exactly why google has implented its free tool called Google Data Studio, which provides you with all you need to turn your analytics data into information that is easy-to-understand and shows your data visually.

Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients — a huge plus especially if you are working in a big group.

Google Data Studio example
Google’s Data Studio – Report Example

Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?

3. Google Search Console

Google Search Console logo
Google’s tools

One of my favourite free tools is Google Search Console and you will know why shortly.

It was known before as Google Webmaster Tools, now renamed to Google Search Console, this free web service is created for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site’s search performance is the most precious data to understand what the audiences want for your site.

Google Search Console - performance report
Google Search Console – Organic Performance Report from Google’s tools

As soon as your website is tracked by Google, youcould view your organic search results right as well as your performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together.

If you analyse deeply enough, you will find many opportunities like identify relevant searched words and long tail words that have low organic traffic volume and target these keywords in Google AdWords. This will help drive more traffic that has links to the target of your website.

Queries - Google Search Console
Google’s Search Console – Queries Report

4. Google My Business

If you have a real life business, this google product is the first thing you have to get done after reading this article.

Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.

As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.

Google My Business dashboard
Google My Business Dashboard from Google’s tools

Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn’t updated their address, phone number and business hours to the latest.

Wish to gain my traffic to your website? You should try the new the features from Google My Business called “Posts”. The published content will display your image and short description with call-to-action link to your intended URL.

5. Google Keyword Planner

Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.

*To access Keyword Planner, you need to sign in to your Google AdWords account at Create the account is free of charge and fast.

Yes, it’s completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.

Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.

Google Keyword Planner
Google Keyword Planner from Google’s tools

6. Google Tag Manager

This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.

Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.

Google Tag Manager dashboard
Google Tag Manager dashboard from Google’s tools

The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.

Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.

Install your Facebook pixel code
Install your Facebook pixel code via Google Tag Manager

7. Test My Site from Think with Google

test my site - think with google
from Google’s tools

In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance.

After a few minutes, you will receive recommendations on improving website performance across all devices. Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn’t load completely within 3 seconds, most people will most probably go elsewhere.

think with Google - Get my Free report
from Google’s tools

Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed. The report will become a crucial reference to your webmaster or web developer to further optimize the website.

If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.

8. Google PageSpeed Insights

If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website’s speed and optimization.

The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.

PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.

Google PageSpeed Insights
from Google’s tools

Here are some website speed optimization tips from PageSpeed:

  • Avoid landing page redirects
  • Eliminate render-blocking JavaScript and CSS in above-the-fold contents
  • Enable compression
  • Leverage browser caching
  • Minify CSS
  • Minify HTML
  • MInify JavaScript
  • Optimize images
  • Prioritize visible content
  • Reduce server response time

9. Google Trend

Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location. Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.

Google Trends
from Google’s tools

The example above shows the top 5 topics from the Sports category in Malaysia. Other categories are Business, Entertainment, Sci/Tech, Health or others.

Google Trend explore
from Google’s tools

Don’t forget that you also can view the interest traffic of search terms using Google Trends. With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.

10. Google Alert

If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.

Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you’ll receive them – once per day, once per week or even get them as they just happen.

Google Alert
from Google’s tools

A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.

I will make sure to provide a detailed explanation of how to use each one of these softwares soon and probably will record videos of their usage on youtube.



So, that’s it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.

What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!